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Mitsubishi Electric Thailand launches Sustainable Building Collaboration

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Mitsubishi Electric Thailand has officially launched its Sustainable Building Collaboration 2024 initiative. Designed to support Thailand’s commitment to carbon neutrality by 2050 and Net Zero Emissions by 2065, the program fosters an ecosystem for sustainable building, combining advanced automation, green building technologies, and multi-sector partnerships.

As part of the launch event, held at the True Digital Park in Bangkok, Mitsubishi Electric demonstrated its full range of technologies designed to support Net Zero buildings. This included automation systems and advanced energy management tools developed specifically for commercial and industrial facilities.

Mitsubishi Electric also showcased “SUSTIE” its Net Zero Energy Building (ZEB) prototype, which is designed to prioritize both sustainability and occupant comfort. SUSTIE integrates IoT-based controls to manage temperature, humidity, and carbon dioxide levels, ensuring optimal indoor conditions while maintaining energy efficiency.

Mr. Hiroki Nishiyama, Global Manager of Data Center Marketing, Factory Automation Systems Division, Mitsubishi Electric Corporation

Hiroki Nishiyama, Global Manager of Data Center Marketing, Mitsubishi Electric Corporation, said: “The key feature of SUSTIE as a ZEB prototype is that as a building it uses significantly less energy than a normal building and can produce its own energy using solar power.”

“In creating SUSTIE, we have leveraged Mitsubishi Electric’s strengths by introducing the most efficient equipment and systems to achieve high energy saving targets. For example, the ventilation system utilizes the Lossnay brand of ventilating heat exchangers to recover indoor heat and apply it to incoming fresh air to the building. Additionally, the elevator system uses Mitsubishi Electric’s own elevators, which can be seamlessly connected to all systems.”

Strategic collaboration with Thailand Greenhouse Gas Management Organization (TGO)
In addition to demonstrating how its technology can help to achieve a Net Zero future, Mitsubishi Electric Thailand also used the Sustainable Building Collaboration launch event to announce a partnership with the Thailand Greenhouse Gas Management Organization (TGO).

Together, they are creating a supportive framework to enable businesses to comply with new environmental regulations, such as mandatory greenhouse gas reporting and carbon footprint certification. The TGO is implementing mechanisms for carbon certification and verification at both organizational and product levels, which will aid Thai businesses in meeting global sustainability standards.

Mitsubishi Electric is providing its expertise in data tracking and energy management, helping local industries streamline their compliance with carbon reduction targets.

Financial sector engagement to support green business transitions
In addition to technological and regulatory support, the Sustainable Building Collaboration initiative includes partnerships with key financial players. This includes Krungsri Bank, which can offer green financing and tailored credit solutions that allow companies to invest in sustainable technologies and upgrade infrastructure.

Here, Mitsubishi Electric Thailand and its partners are providing guidance and resources to help small- and medium-sized enterprises (SMEs) transition to eco-friendly operations. This collaboration forms part of a holistic approach that is needed to drive effective, long-term sustainability across Thailand’s diverse industrial landscape.

Empowering the industrial sector with automation and carbon management
The Sustainable Building Collaboration reinforces Mitsubishi Electric Thailand’s commitment to supporting carbon reduction within the industrial sector, where the company plays a central role in the initiative by developing and deploying cutting-edge tools for real-time energy management.

This includes the GENESIS64™ SCADA platform, which links machinery and equipment to monitor and manage energy usage across operations. By enabling organizations to see and analyze their energy consumption data in real-time, this system allows precise control of carbon emissions and enables businesses to make informed decisions about sustainability strategies.

Parinwatt Parnsingh Industrial Marketing Management Division Manager from Mitsubishi Electric Factory Automation (Thailand) (MELFT), said: “The key to achieving carbon neutrality and reducing carbon emissions for every organization is being able to effectively measure the amount of carbon in every process. Because if we can’t measure it, it means we can’t manage it, and it must be clearly visible for analysis and entry into the process of action to reduce carbon in each step.”

Building an Inclusive Ecosystem for Net Zero Progress

Mr. Tetsuya Shinohara, Managing Director, Mitsubishi Electric Asia (Thailand) Co., Ltd.

Mitsubishi Electric Thailand’s Sustainable Building Collaboration 2024 initiative is a key part of the company’s strategy to foster a collaborative environment for sustainable growth. By uniting manufacturers, building operators, regulatory bodies, and financial institutions, Mitsubishi Electric Thailand hopes to create an ecosystem that supports the entire lifecycle of sustainable building—from planning and construction to operation and maintenance.

“Today, we recognize that sustainability is a shared goal, achievable only through collaboration,” said Tetsuya Shinohara, Managing Director of Mitsubishi Electric Asia (Thailand). “The Sustainable Building Collaboration is our commitment to driving meaningful change by combining resources and expertise with partners across all sectors. Together, we are working to create an ecosystem that empowers industries to reduce greenhouse gas emissions and embrace a sustainable future.”

With this comprehensive initiative, Mitsubishi Electric Thailand is well-positioned to advance Thailand’s sustainable development goals, leveraging its expertise and partnerships to foster innovation and support the country’s transition to a low-carbon economy. Through the Sustainable Building Collaboration, Mitsubishi Electric Thailand aims to make a tangible impact on the journey toward Net Zero, setting a precedent for sustainable building practices across the region.

 

-/END/-

Originally (initially) released in English and Thai

 

About Mitsubishi Electric Corporation.
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better”. The company recorded a revenue of 5,257.9 billion yen (U.S. $ 34.8 billion*) in the fiscal year ended March 31, 2024. For more information visit http://www.MitsubishiElectric.com.

*U.S. dollar amounts are translated from yen at the rate of ¥151=U.S.$1, the approximate rate on the Tokyo Foreign Exchange Market on March 31, 2024

 

About Mitsubishi Electric Factory Automation Business Group.
Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, electron beam machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity -and quality- to the factory floor. In addition, its extensive service networks around the globe provide direct communication and comprehensive support to customers. The global slogan “Automating the World” shows the company’s approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know- how and supporting customers as a trusted partner.
For more about the story behind “Automating the World” please visit: https://www.MitsubishiElectric.com/fa/about-us/automating-the-world/index.html

About e-F@ctory.
e-F@ctory is Mitsubishi Electric’s integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging ‘best in class’ principle.

In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.

*e-F@ctory, iQ Platform are trademarks of Mitsubishi Electric Corporation in Japan and other countries.
*Other names and brands may be claimed as the property of others.
*All other trademarks are acknowledged.

Ritsuko Ogawa
Digital Marketing Center
Industry & Mobility Business Area Strategic Planning Office
MITSUBISHI ELECTRIC CORPORATION
Ogawa.Ritsuko@ah.MitsubishiElectric.co.jp
dmc.desk@ra.MitsubishiElectric.co.jp

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