Ratingen, Germany 27 September 2023 Mitsubishi Electric has started a global awareness campaign using a series of illustrative stories, each accompanied by a striking visual, aimed at a broad audience not only from the manufacturing industries. The company hopes to bring readers to understand the relevance of factory automation to them in their everyday lives, as well as providing manufacturers with a vision of a future enabled by the use of factory automation. The materials will be used in a variety of marketing activities, ranging from websites to exhibitions and advertisements.
Image Caption: Mitsubishi Electric’s main story is titled “Let’s manufacture what matters to you.”
The second story-visual combination is focused on how digital technologies will be driving advanced manufacturing in the future and is titled “Digitally multiplying the potential of manufacturing.” It explains how digital technology and data utilization will set manufacturing free from traditional constraints, leading to increased productivity and quality while eliminating waste and errors.
Image Caption: “Digitally multiplying the potential of manufacturing” encapsulates the relationship between digital technologies and manufacturing.
Image Caption: Sustainability is a key topic for everyone, but also offers several different viewpoints as illustrated in “Manufacturing made sustainable.”
About Mitsubishi Electric Corporation
With more than 100 years of experience in providing reliable, high-quality products, Mitsubishi Electric Corporation (TOKYO: 6503) is a recognized world leader in the manufacture, marketing and sales of electrical and electronic equipment used in information processing and communications, space development and satellite communications, consumer electronics, industrial technology, energy, transportation and building equipment. Mitsubishi Electric enriches society with technology in the spirit of its “Changes for the Better.” The company recorded a revenue of 5,003.6 billion yen (U.S.$ 37,3 billion*) in the fiscal year ended March 31, 2023. For more information please visit http://www.MitsubishiElectric.com.
About Mitsubishi Electric Factory Automation Business Group
Offering a vast range of automation and processing technologies, including controllers, drive products, power distribution and control products, electrical discharge machines, laser processing machines, computerized numerical controllers, and industrial robots, Mitsubishi Electric helps bring higher productivity – and quality – to the factory floor. In addition, its extensive service networks around the globe provide direct communication and comprehensive support to customers. The global slogan “Automating the World” shows the company’s approach to leverage automation for the betterment of society, through the application of advanced technology, sharing know-how and supporting customers as a trusted partner.For more about the story behind “Automating the World” please visit: www.MitsubishiElectric.com/fa/about-us/automating-the-world
About Factory Automation EMEA
Mitsubishi Electric Europe B.V., Factory Automation EMEA has its European headquarters in Ratingen near Dusseldorf, Germany. It is a part of Mitsubishi Electric Europe B.V. that has been represented in Germany since 1978, a wholly owned subsidiary of Mitsubishi Electric Corporation, Japan.
The role of Factory Automation EMEA is to manage sales, service and support across its network of local branches and distributors throughout the EMEA region. For more information, please visit: emea.mistubishielectric.com/fa
e-F@ctory is Mitsubishi Electric’s integrated concept to build reliable and flexible manufacturing systems that enable users to achieve many of their high speed, information driven manufacturing aspirations. Through its partner solution activity, the e-F@ctory Alliance, and its work with open network associations such as The CC-Link Partners Association (CLPA), users can build comprehensive solutions based on a wide ranging “best in class” principle.
In summary, e-F@ctory and the e-F@ctory Alliance enable customers to achieve integrated manufacturing but still retain the ability to choose the most optimal suppliers and solutions.
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Mitsubishi Electric Europe B.V.
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